Why was the brand Appliqué founded?

Our CEO had the intention of bringing her passion into product.

Being half German and half Dutch and growing up parallel in two world leading equestrian countries, Germany and the Netherlands, it was not hard to eventually be fascinated and passionate about the equestrian world since being a child.

Starting to ride at an early age of 5 years, the passion for horses had nearly 20 years’ time to flourish and build knowledge about the equestrian world.